The Value Offer Funnel
Email outreach that pays for itself.
Pick the outreach model that fits your business:
Done-With-You
Pay-Per-Reply
Fully Managed
Do you know where your next client is coming from?
The answer to this question determines whether you will…
Grow your business and smash your goals.
Keep spinning your wheels and question your biz.
This is why it’s so crucial to have a reliable, client acquisition system installed in your business. But the old “spray and pray” approach just doesn’t work. Which is exactly why I help each of my clients develop their own unique Value Offer to qualify prospects, demonstrate expertise and compound their lead list. Then I execute this strategy for them by reaching a high volume of their Ideal Client Profiles. And when you combine these two things together, you not only get in-market clients… you also grow your audience and email list in a compounding way that normal outreach can never touch.
WHY OUR APPROACH TO COLD EMAIL WORKS...
Your "Value Offer"
Together, we create a simple Value Offer for your ICP (Ideal Client Profile).
This could be a:
- Guide
- Blueprint
- Whitepaper
- Masterclass
- Zoom session
- Pre-recorded video
- Custom, personalized video
No matter what it is, it will be designed to sell your MAIN offer to your audience.
This outreach strategy converts “in-market” prospects at a much higher rate.
But it also allows you to compound your email list (more on that later).
Targeted Outreach
We craft, test and identify the most compelling, value-based messaging possible to reach and convert qualified leads.
We help you get the audience targeting and messaging just right.
The key here is value-based. We’re taking a strategic approach to convert “in-market” prospects as well as “curious” prospects to nurture.
You get notified when you get new leads so you can take over from there.
Or if you want us to handle the appointment setting from A-Z, we can do that too.
High Volume, Delivered
We use current best practices to ensure your emails land in the primary inbox, at scale.
This includes:
Data cleansing to only use valid emails
Anti-spam detection messaging
Message formatting Proper deliverability setup (DMARC, SPF, DKIM and MX records)
Inbox rotation
4 Step Process For Your
Outreach Success
4 Step Process For Your Outreach Success
These are the items we cover on our kick-off call
Growth Goals
Knowing your numbers is crucial.
That's why we'll get crystal clear on your growth goals so we can optimize your outreach campaign from both a budget and volume perspective.
Audience Targeting
Targeting the right people is critical to your outreach success.
That's why we'll dig deep on your specific Ideal Client Profile.
And you might have more than one audience - that's ok too.
Conversion Plan
You're getting leads!
Great.
Now how will you convert them?
Together, we'll build a custom plan for you to convert your leads based on your specific business model and goals.
Powerful Messaging
Together, we'll create a compelling "Value Offer" that we use in your messaging to your Ideal Client Profiles. This strategy does 3 important things: 1) It qualifies your leads 2) It enables you to demonstrate your expertise 3) It builds your email list
Flexible pricing & plans to
fit your needs.
Flexible pricing & plans to fit your needs.
There’s a plan here for every use case, with plenty of
customization to achieve your goals:
There’s a plan here for every use case, with plenty of customization to achieve your goals:
DONE-WITH-YOU
$1200 setup, then $1000/m
Best if you want an effective, but lower cost system you can manage yourself.
✅ 20k+ emails per month
✅ Kickoff call
✅ Done-for-you inbox setup (domains, warm-up, tracking)
✅ Dashboard access to track opens, clicks, and replies
✅ 1 monthly campaign consulting call
👉 Want more replies? Upgrade anytime.
PAY PER REPLY
$2000 setup
Only pay for positive replies. Great for ROI-focused teams.
✅ Kickoff call
✅ Done-for-you inbox setup, lead list building, validating and sending
✅ Battle tested scripts with deep AI personalization for all leads
✅ Daily inbox monitoring and labeling
✅ 1 monthly campaign consulting call
📌 Billed monthly based on number of positive replies.
FULLY MANAGED
$5000+/m
For busy founders & sales teams who want it all handled.
✅ Goal-dependent volume
✅ 100% done-for-you lead generation & appointment setting
✅ Prospecting, targeting, messaging, and replies – all managed
✅ Weekly updates & reporting
✅ Dedicated strategist + inbox manager
✅ Fast-response reply handling and meeting booking
📞 Let’s build your pipeline together.
100% Money Back Guarantee
If we don’t start generating quality leads within
14 days, we will give you a FULL refund.
Getting new clients becomes MUCH easier
with a "Value Offer" approach done at SCALE.
Getting new clients becomes MUCH easier with a "Value Offer" approach done at SCALE.
Getting new clients becomes MUCH easier with a
“Value Offer” approach done at SCALE.
Getting new clients becomes MUCH easier with a “Value Offer” approach done at SCALE.