Your cleaning company referral program: dos and don'ts
Referrals are a great way to grow your business.
In fact, many businesses rely ONLY on referrals to get new customers.
But how do you go about asking for referrals?
Do you just email your list of contacts and hope for the best?
Or do you put together a custom referral program?
In this article, we will discuss the dos and don'ts of asking for referrals and setting up your cleaning company referral program.
Asking for referrals can be tricky
You don't want to come across as desperate or pushy.
But you also want to make sure you're asking the right people.
Here are some dos and don'ts of asking for referrals:
Do:
- Ask your happiest customers! These are the people who are most likely to refer your business to others.
- Make it easy for them to refer you. Provide them with referral cards, a link to your website, or even just your contact information.
- Offer an incentive for referrals. This could be a discount on their next purchase, a free product, or even just a thank-you note.
- Ask people who you know will advocate for you! Referrals don't have to only come from past customers.
- Keep in mind that not everyone will refer you, and that's okay.
Don't:
- Don't be too pushy. Remember, you want to make it easy for them to refer you, not difficult.
- Don't offer an incentive that is too high. You don't want to lose money on each referral!
How do you politely ask for a referral?
"May I ask for a referral?"
It's a question that many service providers, from roofers to house cleaners, have asked themselves at one point or another.
After all, referrals are one of the best ways to grow your business.
Not only are they free, but they also come with a built-in level of trust: after all, if someone you know and trust recommends a service, you're more likely to use it yourself.
However, asking for referrals can be tricky. If done wrong, it can come across as pushy or even desperate. But if done right, it can be an easy and effective way to get new leads.
So how do you ask for referrals without coming across as pushy? Here are a few dos and don'ts to keep in mind.
DO:
- Ask for referrals directly. The best way to get referrals is to simply ask your happy customers if they know anyone who could use your services. This can be done in person, over the phone, or even via email.
- Make it easy for them to say yes. When asking for referrals, make it as easy as possible for your customer to say yes. Provide them with pre-written emails or social media posts that they can easily send out to their contacts.
- Offer an incentive. Offering an incentive - such as a discount or freebie - is a great way to sweeten the deal and increase the likelihood of getting a referral.
DON'T:
- Don't be afraid to ask. Many service providers are hesitant to ask for referrals, but there's nothing wrong with asking your customers if they know anyone who could use your services. If they say no, then you haven't lost anything.
- Don't wait too long. The best time to ask for a referral is immediately after your customer has used your services and is happy with the results. Waiting too long may cause them to forget about you entirely.
-Don't be pushy. Asking for referrals doesn't have to be complicated or difficult. Simply reach out to your customers and let them know that you're looking for new leads. If they're interested in helping out, they'll let you know. Otherwise, move on to your next customer.
Asking for referrals can be a great way to grow your cleaning company. Just remember to ask directly, make it easy for them to say yes, and offer an incentive if possible. And don't forget that the best time to ask is immediately after your customer has used your services and is happy with the results. following these simple tips will help you get the referrals you need without coming across as pushy or desperate.
How do I draft a referral email?
Emailing about your cleaning company referral program is a great way to get new customers. By asking for referrals directly, you can ensure that you're getting the best possible customers. Here are some dos and don'ts of asking for referrals:
DO:
- Make it easy for them. Include a referral form or link that they can use to refer their friends.
- Give them an incentive. Offer a discount or freebie for each referral that they provide.
- Keep in touch. Send periodic reminders about your referral program so that they don't forget about it.
DON'T:
- bombard them with requests. Only ask for referrals when you have something new or exciting to share.
- be pushy. Respect their decision if they're not interested in referring their friends.
- forget to say thanks. Be sure to thank them for any referrals that they do provide.
How do you ask for a referral without embarrassing yourself?
The best way to ask for referrals is by asking for referrals directly. You may get referrals other ways, but here is why reaching out directly is best.
Asking people you know to participate in your cleaning company referral program can be a little awkward. You don't want to seem needy or desperate, but at the same time, you really need all the help you can get. It's a tricky balance to strike, but there are some definite dos and don'ts when it comes to asking for cleaning company referrals from your friends, family, and acquaintances.
First of all, do not wait until you're in dire straits to start asking for referrals. The sooner you start actively seeking them out, the better. You never know when someone you know may be able to put you in touch with a new client, so it's always best to be prepared.
Another important thing to keep in mind is that not everyone you ask for cleaning company referrals will say yes. And that's okay! It's important to remember that people are not obligated to help you, no matter how close they are to you. So don't take it personally if someone says no - just move on and focus on the people who are willing to help.
Finally, make sure you show your appreciation for those who do give referrals to your cleaning company. A simple 'thank you' goes a long way, but if you really want to make a lasting impression, consider sending a handwritten thank-you note or a small gift. People are more likely to help you again in the future if they know that you appreciate their help.
Asking for referrals for your cleaning company can be scary, but following these simple tips should make it a little easier. And who knows - you may even end up making some new friends in the process!
How do you start a cleaning company referral program?
If you follow these tips, you should have no problem asking for referrals and growing your business! But what if you're struggling to get referrals? That's where a referral program comes in handy. A referral program is a great way to encourage customers to refer your business to others. And it can be surprisingly easy to set up!
Here are a few tips for creating a successful cleaning company referral program:
- Keep it simple. The simpler your program, the easier it will be for customers to understand and participate in it.
- Offer an incentive that is valuable to your customers. This could be a discount, a free product, or even just a thank-you note.
- Make sure you promote your referral program! Send out emails, post about it on social media, and include information about it on your website.
If you want a done-for-you cleaning company referral program we'd be happy to set one up for you!
